YowPay vs PIS
SEPA Instant Payment is the future of payments in Europe.
The conversion rates depends on the technical solutions to support them, how hassle free and friction less the client journey is.
2 mains solutions are available on the market, the classical PIS (Payment Initiate Services) and Yowpay

Let’s compare the flows
PIS
Open Payment
Page Choose country of the bank
Choose bank/branch
Enter credentials of the bank (web version of the bank’s site) *
Confirm the payment
Redirection to merchant’s web site
Card
Open Payment
Page Enter card data
Confirm the payment
3DSecure verification
Redirection to merchant’s web site
Yowpay
Open Payment Page
Open Mobile bank and authenticate with Biometrics **
Confirm the payment
Redirection to merchant’s web site
*Friction : most of the client don’t have their credentials for web login as they use banking apps with Biometrics
**Frictionless : the client stays in his usual daily mobile banking app, authenticate automatically with Biometrics
Conclusion:
PIS 6 steps with frictions, Yowpay 4 Steps without frictions, Card payment 5 steps.
PIS solutions usually generating less than 50% of conversion rate, only institutional merchants (payment of invoices) are keeping conversion because end users don’t have choice
See in action, our buyer using PIS and then Yowpay